Which employee survey tool fits your organisation best?
Do you want to know what's really happening on the work floor? With an employee survey, you go beyond gut feelings and gain insights into your company culture and employee satisfaction. But which employee survey tool best meets the needs of your organisation? The multitude of tools on the market doesn't make the choice any easier. We help you by listing the options and weighing the pros and cons.
The abundance of employee survey tools on the market
Today, there are many employee survey tools available to measure how satisfied employees are with their workplace. This abundance makes it challenging to choose the tool that best fits your organisation's needs. The variety can feel overwhelming because:
- Functionalities overlap: Tools often offer similar functionalities, making them difficult to compare.
- Lack of time and resources: HR managers have a lot on their plate and may not always have the time and resources to thoroughly compare different tools.
- Different objectives: Some tools are aimed at quick feedback or workplace optimisations, while others focus on a long-term approach to mapping company culture or improving employee experience.
The basic requirements of an employee survey tool
To make the right choice, it's important to know what a good employee survey tool must offer. A valuable tool should go beyond just collecting data. It should help organisations understand the employee experience, make strategic decisions, and achieve sustainable improvements.
An employee survey tool should:
- include objective and reliable measurements
- focus on the voice of employees
- have user-friendly reporting tools
- be action-oriented
- be applicable in the long term
Why Great Place To Work?
At Great Place To Work, we make it simple: we conduct our employee surveys with the Emprising™ tool, which measures and improves employee satisfaction and your employer branding. Our focus is on the voice of your employees because only then can you, as an employer, understand how they feel in your organisation and how you can make a difference in the future.
What does that mean concretely? Since 1992, we have been measuring trust, pride, and camaraderie in your organisation through objective and confidential questionnaires and evaluations:
- Trust in leadership: Trust grows when leaders are honest, respectful, and caring, and everyone gets equal opportunities.
- Pride in work: Employees feel more motivated and fulfilled when their work is meaningful and they can make a difference.
- Camaraderie in het team: A strong bond between colleagues creates cohesion within the organisation.
Key features of the Great Place To Work-model
1. Scientifically based
Our approach is based on 40 years of scientific research and insights from millions of employee responses worldwide. We use our data-driven employee survey tool Emprising™, developed to measure the employee experience objectively and reliably.
The objective and confidential questionnaires generate accurate and unfiltered insights, making it one of the most substantiated and precise tools on the market. You gain insights into the health of your organisation, the performance of managers, and areas needing additional support or leadership. In short, we provide reliable data for strategic decisions based on facts, not assumptions.
2. Benchmarking
With Emprising™, you get access to an advanced results module that allows you to benchmark scores internally. This helps you analyse and understand how the employee experience evolves and where improvements are possible.
Additionally, the annual Best Workplaces list serves as a powerful reference point to compare your performance with top employers in your sector. Emprising™ provides an overview where you can compare your results with the top ten companies of similar size, offering valuable insights for targeted actions to enhance the employee experience.
3. Support
We support you before, during, and after the employee survey with tailored assistance. You have close contact with your Customer Success Manager, who guides you in using our Emprising™ tool and accompanies you on your Great Journey. At any point during your journey, you can book an appointment with your Customer Success Manager quickly and easily!
- Before: Everything starts with preparing the survey. Together, we set the objectives, structure, and timeline. We also provide tips and tricks to encourage your employees to complete the survey.
- During: All results appear in the clear results module of Emprising™. Depending on the package you choose, you have access to heatmaps, demographic data, statement overviews, and analyses of employee comments, extracting action-oriented insights from your data..
- After: After the survey, you can rely on our consultancy services. We translate the survey results into actionable outcomes for your company, with regular follow-ups and action plans to strengthen and maintain the employee experience.
4. Collaboration with Vlerick Business School
Since 2003, Great Place To Work Belgium has been part of Vlerick Business School, one of the few business schools with triple accreditation from EQUIS, AMBA, and AACSB. This recognition underscores Vlerick's commitment to the highest research standards, aligning seamlessly with our scientifically based approach and the use of the Emprising™ tool.
Three alternatives investigated
Top Employer
Top Employer evaluates the HR policies of organisations with the aim of improving the workplace. Through an audit, validation, and certification process, the employee survey tool assesses organisations on ten criteria such as talent management, leadership development, and company culture.
- Strengths:
- Benchmarking: Sector-specific benchmarking and reports help organisations compare and improve their performance..
- Networking: Organisations gain access to a global network of certified employers.
- Limitations:
- No focus on employee voice: Only the HR team completes the survey, without direct input from employees.
- Less suitable for smaller organisations: The fixed fee is less attractive for smaller employers.
Baanbrekende Werkgever
The Belgian initiative Baanbrekende Werkgevers helps organisations develop and position themselves as sustainable and people-oriented employers. The programme combines sustainability, employee well-being, and knowledge sharing, supported by Antwerp Management School, Jobat, VDAB, and AFAS Software.
- Strengths:
- Sustainability focus: Both social and environmental goals in HR policy are examined.
- Knowledge sharing: Bootcamps and sparring sessions encourage collaboration between different employers.
- Limitations:
- Limited international relevance: Focused on Belgian organisations, lacking global benchmarks.
- No focus on employee voice: The evaluation focuses solely on sustainability in all its facets and is based on self-reporting, which means the broader employee experience is not fully considered, and objectivity is limited.
Herculean Alliance (Bravos!)
Since 2020, Herculean Alliance has organized the Bravos! (formerly Employee Engagement Awards), recognising organisations for their outstanding employee engagement and well-being. The programme focuses on knowledge sharing and community building, with participants receiving feedback from experts and NextGen jury members.
- Strengths:
- Gamification and active learning: Challenges and leaderboards, combined with coaching and feedback sessions, create an educational and challenging programme.
- Networking: Jury members, candidates, and community members meet during events and labs.
- Limitations:
- No broad culture measurement: The focus is on engagement without a comprehensive view of organisational culture.
- No focus on employee voice: Cases are submitted by organisations themselves, without input from employees.
Take the first step on your Great Journey
The best employee survey tool for your organisation depends on your specific needs and goals. Do you want to give your employees a voice, work with a scientifically based approach, strong benchmarking tools, and personalised support? Then Great Place To Work is the ideal choice.
Our employee survey tool, Emprising™, puts your employees' voices at the centre and helps you not only measure but also implement targeted improvements. With reliable data, practical insights, and tailored guidance, Great Place To Work stands out as the partner to elevate your workplace culture.
Fluvius also chose this approach. By investing in their workplace culture and using Emprising™, they increased their score to 74% and strengthened the trust and engagement of their employees.
Ready to start your Great Journey? Sign up for one of our info sessions today to discover your possibilities.