In order to make the right strategic decisions, leaders need to understand what truly matters to their employees. An organization can define ambitious new goals, but if they don't resonate with employees' priorities, securing buy-in becomes a challenge. This is where employee feedback becomes invaluable.
By gathering precise insights into what employees appreciate and where they see room for improvement, managers can make informed decisions. The right employee value proposition also strengthens employer branding, fosters engagement, and ensures the organization is focused on what truly drives performance.
Why employee experience matters
Your people are your competitive advantage, but only if they experience a thriving workplace. Organizations that measure and enhance employee experience witness different, tangible benefits:
- Stronger employee commitment: Employees who feel heard and valued are more invested in company goals. When Employees feel their voice is heard, 74% feel more engaged at work1.
- Enhanced Employer Branding: A workplace that listens, knows how to showcase its unique strengths and uses it to attract top talent.
- Higher return: On average, organisations that invest in employee experience show 2x higher customer satisfaction and 25% higher profits2.
- Strategic clarity: Leaders who investigate gain a roadmap to focus on what truly matters and gather buy-in for future changes.
Also read "How the voice of your employees can strengthen your organisation's policy"
Best Practices: Employee feedback in action
Fluvius, a company that uses the Great Place To Work® survey, saw how employee feedback can shape a successful transition. The results of the employee survey highlighted important strengths, such as their commitment to work-life balance, and also identified growth opportunities. By embracing the employee experience as a strategic pillar, they ensured continuous improvement through targeted actions and dialogue at all levels of the organisation.
Actively working with employee feedback is valuable, especially as part of a broader trajectory. Achieving the label should be seen as 'the cherry on top' within a broader whole, as part of a multi-year plan. By participating in the Great Place To Work engagement survey, RAFF Plastics has strengthened its employer branding and increased its attractiveness to potential employees within the war for talent, contributing to a stronger position in the market.
IT company Easi, also ranked number 1 on our 'Best Workplaces' list (>500 employees), strives to apply their healthy company culture and the feedback they annually gather from their employee survey results to other domains as well. In a recent article, the organisation explains that low staff turnover also automatically brings the advantage of continuity for customers and stakeholders.
The cost of ignoring employee voices
Data from the Great Place To Work® European Workforce Study underscores a critical challenge: employees in Belgium frequently cite a lack of recognition from managers and unfair treatment in the workplace. Only 44% feel their managers genuinely value their ideas.
The yearly Gallup survey states: “Employees are hungry for performance feedback from their leaders, managers and peers.” They found that employees are eager for meaningful feedback, with 80% of those receiving performance insights in the past week reporting full engagement.
Simply put, organisations that ignore employee feedback risk disengagement, lower performance, and a workforce that feels undervalued and unheard.
Investing in employee feedback, reaping the returns
The return on investment for an employee survey is clear: informed leadership, engaged employees, and a strengthened employer brand. Organisations that proactively listen and act on employee insights create a better workplace and build a more substantial, more competitive business.
Great Place to Work plays a crucial role in strengthening employee voice by helping companies build a culture of trust. Our employee engagement survey provides insight into how employees feel within the organisation and to what extent they feel heard and valued. This data helps you as an organisation to work purposefully towards a better workplace. Are you ready to amplify the voice of your employees? Sign up for one of our information sessions without any obligation.
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sources:
Siocon, G. (2023, 28 september). Voice of the Employee: All You Need to Know. AIHR. https://peopleelement.com/blog/how-to-make-employees-feel-valued/
MIT CISR Workplace Experience Research
https://www.gallup.com/workplace/357764/fast-feedback-fuels-performance.aspx
Hemingway, R. (2025, 6 januari). The Power of Employee Voice | CIPD ACE Insights Stage [Recording and Summary] - Hive. Hive. https://www.hive.hr/resources/employee-voice-cipd/